Clickit provided the entire custom digital photography solution for the award winning Coca-Cola Beatbox Pavilion at the London 2012 Summer Olympic Games. Visitors to the Beatbox were given a tracking token upon entry to the building. They could have memorable Olympic photos taken at various locations including a highly desirable shot on the roof of the pavilion with the Olympic stadium in the background. Included in these roof top shots, the visitors could hold a replica Olympic Torch. At each photo op, the user would have their token scanned after their photo was taken. The entire experience culminated with an online retrieval experience that allowed the user to set their photos to a Soundcloud media slideshow with professional photography, their personal Clickit shots, and the theme soundtrack from the games. Photos and custom media slideshows were able to be directly shared on Facebook, Twitter and via email. This program yielded over 115,000 individual photos taken and drove well over a 1.6 million Facebook newsfeed impressions.