CHEEZ-IT ESPN Gameday

NCAA Football

The ESPN Gameday Program was an extremely successful activation outside large college football game venues.  The interactive attraction allowed college students to have their photos and videos captured enjoying the pre-game at a variety of locations including two mobile roaming photo units, a fixed unit with Cheez-IT backdrop, and an ESPN news desk (for video capture).  Photo and video subjects could then retrieve their photos and videos on  the Cheez-it "Future of Fandom" ESPN website where they could download, share and opt in for the Cheez-IT Gameday Sweepstakes.

 

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